For SaaS founders and B2B teams
Help the right buyers find you. Give them a clear reason to take the next step.
SEO and AI search audits, better pricing pages, and ongoing improvements. Start with a defined project or use our playbooks to do the work yourself.
Why this exists
Search rankings, AI citations, and customer conversions answer different questions. Track each separately, improve the pages buyers rely on, and use evidence to decide what to build next.
Our method connects a baseline, one focused improvement, and an outcome review. Reusable lessons become better tools, teaching material, and product decisions.
Curriculum preview
- Fundamentals — the new search reality4 lessons
- Structured data — labels, not levers3 lessons
Latest articles
Answer-first page shape: what is official, what is folklore
Word counts, keyword density, H1 rules, meta description length, FAQ blocks, TL;DR boxes and "chunking for LLMs", each graded against Google's and Bing's own documentation. Plus a page-shape template we use, labeled as our method, and a way to test it.
Bottom-of-funnel pages for SaaS: use-case, alternative, comparison and integration pages that stay out of doorway territory
Which buyer-stage pages a SaaS site should build, what each one needs on it, where Google's doorway and scaled content policies draw the line, how to write a comparison page you can defend, and how to measure the set in Search Console and your own conversion data.
DA, DR and Trust Flow are not Google metrics: what each one measures, when it helps and how to measure links instead
How Moz, Ahrefs and Majestic say they compute Domain Authority, Domain Rating, Trust Flow and Citation Flow, what Google has said about third-party authority scores, where the scores are useful for comparing link profiles, why they make poor KPIs, and a measurement plan built on Search Console and your own conversion data.