For SaaS founders and B2B teams
Help the right buyers find you. Give them a clear reason to take the next step.
SEO and AI search audits, better pricing pages, and ongoing improvements. Start with a defined project or use our playbooks to do the work yourself.
Why this exists
Search rankings, AI citations, and customer conversions answer different questions. Track each separately, improve the pages buyers rely on, and use evidence to decide what to build next.
Our method connects a baseline, one focused improvement, and an outcome review. Reusable lessons become better tools, teaching material, and product decisions.
Curriculum preview
- Fundamentals — the new search reality4 lessons
- Schema strategy — your citation trust layer3 lessons
Latest articles
From zero to indexed: a launch-day checklist for a content site (with the bug we almost shipped)
A redacted launch record by LIPAI WANG: provisioning, one canonical host, HTTPS, Search Console DNS verification, sitemaps, Bing import and IndexNow, plus the empty-index bug a live link count caught before any crawler did.
What AI search engines cite when B2B buyers ask for a shortlist
A one-day panel by LIPAI WANG of buyer questions in an industrial B2B software category across Google, Google AI Mode, ChatGPT, Bing Copilot and Claude: who supplies the answers, how rivals get described, and what vendors can fix.
Category audit: how eight B2B vendors' websites hold up for AI search
A public-data audit by LIPAI WANG of eight competing B2B software vendors: crawler access, rendering, structured data, buyer evidence and comparison pages, checked against Google's current guidance.