How we work

From a search question to an implementation plan.

The audit sprint gives your team a reliable baseline, a ranked list of improvements, and clear instructions for the next 90 days. It is a defined service you can buy before committing to ongoing work.

1. Week 1

   Understand the buyer and establish the baseline

   Agree the qualified-lead or activation definition. Review Search Console's available Web, Generative AI and multimodal data alongside analytics and CRM exports. Record the effective Search generative AI inclusion setting and establish a fixed buyer-prompt panel.

   Deliverable: Baseline report, access checklist and agreed success measures.

2. Week 2

   Verify how the site can be discovered and understood

   Review priority pages, indexing and snippet eligibility, redirects, server and rendered content, and the path to an inquiry. Check factual claims, author information, metadata, alt text and structured data against the visible page and your source material.

   Deliverable: Evidence-backed findings with severity, affected URLs and acceptance checks.

3. Week 3

   Make the implementation work concrete

   Write developer-ready fixes and a lead-source measurement specification. Choose the first content or conversion experiment and review one implementation round with your team.

   Deliverable: Implementation backlog, measurement specification and one review.

4. Week 4

   Review the evidence and choose the next investment

   Repeat the agreed prompt panel, validate available conversion tracking, document unresolved dependencies and hand over a 90-day roadmap. Early movement is reported with its limitations.

   Deliverable: Final report, decision meeting and prioritized next steps.

The sprint can stand alone. Ongoing work begins only under a separate agreed scope. Client information stays private; it does not automatically become marketing material.