FAQ
What's the difference between SEO and GEO?
SEO optimizes for traditional search engine rankings (blue-link results). GEO (Generative Engine Optimization) optimizes for being cited inside AI-generated answers — Google AI Overviews, ChatGPT Search, Perplexity, Claude, Gemini. The signals overlap partially but not fully: only ~11% of domains cited by ChatGPT are also cited by Perplexity. RankPropel covers both and treats each engine as a separate optimization surface.
Is this a course or a community?
It's a course: written lessons + screen-recorded videos + downloadable code/schema templates. There's no community/Discord — the focus is shipping changes to your own site, not chatting about them.
Is the price one-time or subscription?
One-time. $199 today, lifetime access to all current and future modules and paywalled articles. No subscription, ever.
What's the refund policy?
14 days, no questions asked. Email us and we refund the full amount.
Do I need to know SEO already?
No, but the course assumes you're comfortable reading and writing code (HTML/CSS/JS), running shell commands, and editing config files. Every lesson includes ready-to-paste code where relevant.
Does this work for a brand-new site with no traffic?
Yes — actually that's the ideal time to start. Modern AI citation patterns favor structurally-clean newer pages over older 'authority' domains; 47% of AI Overview citations come from pages ranking below position 5.
How is content delivered?
Text lessons with code, screenshots, and embedded videos. You can read at your own pace; videos are bonus material, not required to complete the course. Future updates land automatically in your dashboard.
Will this go out of date?
AI search is moving fast — that's exactly why lifetime updates are part of the deal. Major changes (new engines, ranking algorithm shifts, schema updates) trigger lesson revisions.