FAQ
Search guidance checked October 13, 2026. See our dated review and primary sources.
What's the difference between SEO and GEO?
SEO improves how people discover and use your site through search, including Google's AI features. GEO is an industry term for work on visibility in AI answers. Google does not require a separate GEO technique or special AI schema. We measure each selected search or AI surface separately, and connect visibility to visits and business outcomes.
Do I need llms.txt or special formatting for Google AI Search?
Google says it ignores llms.txt for Search and does not require special AI markup or content chunking. Use clear writing and accurate structured data where they help readers or supported features. Check indexing, snippet eligibility and the site's Search generative AI control in Search Console. Eligibility does not guarantee inclusion.
Is this a course or a community?
It's a course: written lessons, downloadable code and schema templates, and screen-recorded video lessons added module by module as they're recorded (free for members). The book 'Winning AI Search' is sold separately on Kindle. There's no community/Discord — the focus is shipping changes to your own site, not chatting about them.
Is the price one-time or subscription?
One-time. $99 early access today: lifetime access to every current and future module, including the video lessons as they're recorded. Two of eight planned modules are written so far and the videos aren't recorded yet; the price rises as they land, which is the reason to come early. The book is not included; it's on Kindle. No subscription, ever.
What's the refund policy?
14 days, no questions asked. Email us and we refund the full amount.
Do I need to know SEO already?
No, but the course assumes you're comfortable reading and writing code (HTML/CSS/JS), running shell commands, and editing config files. Every lesson includes ready-to-paste code where relevant.
Does this work for a brand-new site with no traffic?
You can apply the technical checks and content workflow before you have traffic. Start with accurate product information, useful original pages and a measurable conversion path. We cannot predict when a new site will be indexed, rank or receive AI citations, and a third-party authority score does not establish those outcomes.
How is content delivered?
Written lessons with code and diagrams, available at your own pace. Video lessons are added as they are recorded and are not required to complete the written material. Future course updates appear in your dashboard. The book is sold separately on Kindle.
Will this go out of date?
AI search is moving fast — that's exactly why lifetime updates are part of the deal. Major changes (new engines, ranking algorithm shifts, schema updates) trigger lesson revisions.