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Penalty Risk Check

Paste a URL. Get a single-page screen for nine page-level patterns that map to Google's spam policies (scaled content abuse, site reputation) and its people-first content guidance. It's our heuristic, not Google's system: a pass doesn't guarantee anything and a fail isn't a penalty.

Audits one page at a time, server-side. Takes 5–12 seconds. Results aren't stored.

How to read this

The audit runs nine checks against a single page. Each returns pass, warn, or fail. The overall verdict is low / medium / high risk based on how many fails and warns you accumulate.

  • Two or more fails on the same page is the content-farm pattern. Fix those first.
  • Three random recent pages from the same site all scoring medium or worse is the pattern Google's scaled content abuse policy describes. That's the time to rebuild your editorial process, not just the pages.
  • The AI footprint check is low-confidence by design.Google doesn't penalize style — it penalizes the underlying quality patterns. Use it as a tiebreaker, not a primary signal.

What this tool doesn't check yet: cross-page structural similarity (the strongest signal of a content farm), publishing velocity, and original-asset provenance. Those need a sitemap-wide audit, which is the v1 upgrade on the roadmap.

For the full picture of what each signal means and how Google enforces it, read the Scaled Content Abuse article.